If you read my last blog, you may want to start producing your own 360° video content. Now, it’s time to create! To create a 360° video, the first thing you’ll need is a 360° camera.

For high quality video, there are a few different options out there, though many of them have mixed reviews. I would recommend looking at the company’s site and research what would be best for your needs. Watch for cameras that shoot “panoramic” video versus “spherical” video.

One of the more extreme options for 360° video recording is a GoPro camera holder. These apparatuses can hold anywhere from 4 to 12 GoPro cameras. The result is very good quality video, but the holder, the several GoPro cameras you will need, and the stitching software will be quite an investment. However, if you have the time and money, the quality of that video produced may be worth it!

For those just starting out with 360° video, a lot of people recommend a Ricoh Theta S. It’s a small, lightweight camera that can record for a reasonable amount of time, has decent quality, and is moderately priced. It’s easy to use and integrates with your smartphone as a remote. Another great feature is that Ricoh lets you download their video conversion software for free. So, all you have to do is record, put the video through the converter, and it’s ready to be uploaded to YouTube!

Check out what I filmed with my own Ricoh Theta S on my vacation to Disneyland this summer!

Things to consider:
Now that you have the camera, let’s discuss filming considerations. 360° cameras are like the “all seeing eye”. Everything around you, up, down, and sideways will be in the shot. But, don’t think this is a weakness. It’s great to have something going on at every angle, whether it’s orchestrated or spontaneous.

Keep in mind who or what is holding your camera. Whenever possible, it’s best to use a tripod to keep the video stable. If you’re going to be on the move, have someone hold the camera, like in the CollegeHumor video. Make sure to acknowledge that person and make them part of the experience! But, maybe it’s a one man show, and all you need is to attach the camera to a selfie stick.  Whatever direction you choose for your video, make sure you have fun with it!

You’ve filmed some great content on your camera, what now? The next steps would be stitching the video together if it needs it and any editing you want to do. Just keep in mind, when you bring it into an editing software, it is going to be a rectangular video that appears to be warped. Don’t worry! You didn’t break anything. That’s just how it needs to be edited. If you want to add any text you to your video, it will need to be added slightly skewed as well so it appears straight in the final video.

Now it’s time to share your video with the world! The best place to put this video in on YouTube because it can read the metadata on the video and recognize it as 360°. This feature works in both the YouTube app and when using the Chrome web browser. Facebook can also display 360° video which can be a great way to share content focused on the culture of your business!

I hope that this blog is helpful to you if you’re starting to develop your own 360° video. If you have any questions or additional tips on this process, please comment below!

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