Let’s face it – today’s marketing world is dominated by content. Everywhere you look, no matter what industry, companies are sharing different forms of digital content to get their message across to their target audience. It’s a strategic marketing trend that’s not going away and your company can’t afford to miss out!
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”http://yj3.64c.myftpupload.com/wp-content/uploads/2017/10/5-reasons-you-need-content_GRAPH.png” show_in_lightbox=”off” url_new_window=”on” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” url=”https://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285″] [/et_pb_image][et_pb_text admin_label=”Intro” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]The two most outsourced content marketing activities are writing and design. As a digital content agency that provides both writing and design services, you may think we’re a bit biased when it comes to content creation – but we’re here to provide the proof behind our beliefs.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Intro” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
- 67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions.
- 38% of marketers publish content weekly or more often.
- 75% of marketers are increasing investment in content marketing.
- 29% of leading marketers systematically reuse and repurpose content.
These stats show that content provides value for some marketers, but you may be asking yourself, “why do I, a marketer in the IT industry need content?” We’re glad you asked
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#c6c6c6″ show_divider=”on” height=”2″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”] [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Here are the top 5 reasons you need to get on board with content creation:” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Here are the top 5 reasons you need to get on board with content creation:
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”1_4″][et_pb_image admin_label=”Image” src=”http://yj3.64c.myftpupload.com/wp-content/uploads/2017/10/brand.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][et_pb_column type=”3_4″][et_pb_text admin_label=”Brand recognition and credibility” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Brand recognition and credibility
The higher the quality of content you provide, the greater authority and awareness you generate for your brand. According to an IBM Digital Experience Survey, 56% of marketers believe that personalized content promotes higher engagement rates. Creating a personalized, consistent identity across all of your content will help your target audience recognize your valuable content when looking for a reliable source. (link to our brand blog)
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”3_4″][et_pb_text admin_label=”Increase traffic ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Increase traffic
Digital content provides the opportunity to create direct channels to customers through your website, social pages, blog, landing pages, emails, and more. By having all of these channels, your customers get to choose their preferred method of engaging with your content, which enhances customer loyalty.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Image” src=”http://yj3.64c.myftpupload.com/wp-content/uploads/2017/10/traffic.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”1_4″][et_pb_image admin_label=”Image” src=”http://yj3.64c.myftpupload.com/wp-content/uploads/2017/10/leads.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][et_pb_column type=”3_4″][et_pb_text admin_label=”Generate leads ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Generate leads
Content marketing has proven to generate more than three times as many leads than compared to outbound marketing tactics. That’s because digital content offers customers the opportunity to authentically engage with your brand without the obligation. Creative digital content doesn’t come across as “salesey” – it feels more human and tells a story that helps to develop a long term and valuable relationship with your audience.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”3_4″][et_pb_text admin_label=”Added value ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Added value
Creating digital content shows your audience that you truly care about their needs. It shows that you are trying to provide them with all the content so it can help them make a decision.
When a customer is in the process of making a purchase decision and goes to the Internet for more information, you want them to find your content on a product or service that could help persuade their choice.
The more content you create, the more you come across as a thought leader, which helps to show your eagerness to educate and provide useful information to your audience.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Image” src=”http://yj3.64c.myftpupload.com/wp-content/uploads/2017/10/value.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”1_4″][et_pb_image admin_label=”Image” src=”http://yj3.64c.myftpupload.com/wp-content/uploads/2017/10/invest.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][et_pb_column type=”3_4″][et_pb_text admin_label=”Long term investment ” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Long term investment
There isn’t a single place your content can’t be used or shared – we’re not lying! The list of ways you can use your content is endless, but to name a few options you can: Use content in an email/landing page campaign, as print materials, in presentations, on social media, at events, even as blog inspiration – just like what we did with this blog.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#c6c6c6″ show_divider=”on” height=”2″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”] [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Conclusion” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Overwhelmed? We have you covered with a free starter guide to using digital content
[/et_pb_text][et_pb_text admin_label=”Conclusion” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]According to a study, content marketing costs 62% less than outbound marketing, which adds to its appeal. Social media and brand loyalty are the two main reasons why content is so cost effective. Social media provides the opportunity to share your content for free and great content builds brand loyalty resulting in lasting customer relationships. Content marketing is all about getting the right information to your audience at the right time.
In fact, 92% of marketers said their organization views content as a business asset.
[/et_pb_text][et_pb_button admin_label=”Button” button_url=”http://yj3.64c.myftpupload.com/wp-content/uploads/2017/11/A-Starter-Guide-to-Using-Digital-Content.pdf” url_new_window=”on” button_text=”Get your free starter guide to using digital content” button_alignment=”left” background_layout=”light” custom_button=”off” button_border_width=”0″ button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″] [/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]
