The Importance of Brand Promotion

The Importance of Brand Promotion

Do you have a piece of content that showcases who you are as an organization? What about a piece of content that shares what products and services you offer? With so many VARs selling multi-vendor products and services, it’s important to make sure prospects find your brand first in their search.

5 Reasons IT Resellers Need to Invest in Content

5 Reasons IT Resellers Need to Invest in Content

Let’s face it – today’s marketing world is dominated by content. Everywhere you look, no matter what industry, companies are sharing different forms of digital content to get their message across to their target audience. It’s a strategic marketing trend that’s not going away and your company can’t afford to miss out!

The Tricks & Treats of LinkedIn and Twitter

The Tricks & Treats of LinkedIn and Twitter

There’s no question that LinkedIn and Twitter are great social platforms to promote your business – the question is, are you utilizing them to their full potential? Each platform has a ton of tricks and treats that can give you better insight into the content you share and the audience that you’re attracting.

Align your content to the marketing & sales funnel

Align your content to the marketing & sales funnel

*Warning* If content marketing isn’t a core part of your digital marketing strategy, this blog may convince you otherwise.

This year 70% of B2B marketers are committed to utilizing content marketing. Why? Because the benefits of content are endless. For starters, it’s one of the least expensive forms of marketing and can be used in a myriad of ways. Content also creates better engagement, conversion rates, and most importantly, no matter where your buyers are in their journey, there is always a form of content that aligns to each stage of the marketing and sales funnel.