Knowing the importance of keeping your content fresh is the first step.

If you missed part 1, you can find it here.

Part 2: How can you do this?

Restate why you’re committed to this.

As discussed in the last post, you update content so people can find you through Google, it gives your customers a reason to come back to your website, and when you’re a thought leader, customers will think of you when they need something related to your expertise.

One of the best ways to get into a good pattern is to hold yourself accountable. Block out at least 30 minute chunks to work on the blog.


Any less, and you’ll be losing some of the momentum. Anything more than an hour could cause you to lose focus.

I’ve found asking other people to contribute helps a lot.

Sometimes you’re just feeling a little stuck or need some inspiration. Someone else may have a great idea and see things you miss.


Reading a big chunk of text is not fun.

When possible, try to break up your text with pictures, videos, and headings.

Getting a blog started is easy, keeping it going is hard.

Blogging is a lot like working out. People like doing the easy things, like buying workout programs, signing up for a gym membership, and buying fancy supplements. But when it comes to actually doing the work, it’s tough to sustain.


Installing a blog, comparing content management systems, choosing the colors, font, and design all equate to the easy things. Likewise, when it comes to the actual writing, most people dread this.

We don’t have a PhD in English or writing, and you probably don’t either. The great news is you don’t need one for a blog.

What are the secrets?

Read other blogs, a lot.

To get over writer’s block, just start typing anything. And keep typing. A lot of the best ideas come from experimentation and asking, what if I tried this, or that.

If you can’t type, get Dragon’s Naturally Speaking and talk your way through it.

Rewrite, revise, reorganize

I see writing like a building process. Some things that initially seemed like good ideas, may not be so great at the end. Cutting things is a part of the process. It’s just like how movies are made. A ton of film was cut and edited to make the final movie.

We hope this will help make content creation easier.

If you need help with your content strategy or would like to bounce some ideas, feel free to reach out to us.

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