Enabling Partner-led Marketing

CHANNEL OBJECTIVES

  • Increase partner utilization of marketing funds
  • Ensure partner funding compliance of approvals and claims

CHALLENGES

  • 25% of partners failed to use co-marketing funds
  • Partner frustration over complex funding policies and procedures

SOLUTIONS

  • Create a shared marketing resource center
  • Funding policy advisers for all North American partners
  • Manage and allocate marketing funds for high-value partners

IMS360 CLIENT RESULTS INCLUDE:

%

Partner compliance for all funding policies

$5,000,000/qtr. successfully claimed and used for demand generation activities