Ensure Partner Funding Usage

CHANNEL OBJECTIVES

  • Enable partner-led marketing to more consistently and effectively generate new sales demand

CHALLENGES

  • Providing leads to partners is not long-term scalable or cost effective
  • Lack of partner mktg. expertise
  • Inadequate mktg. infrastructure

SOLUTIONS

  • Provide a team of strategic marketing consultants
  • Establish marketing best practices
  • Develop a cloud-based marketing execution platform
  • Provide partners and manufacturers with marketing campaign visibility and sales lead performance

IMS360 CLIENT RESULTS INCLUDE:

Partners proactively co-marketing globally

%

Average Y/Y revenue increase

Pipeline increase 10X for each $1 of partner investment